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Intellectual Property Law.

Samuel Seow Law Corporation also takes pride in our Intellectual Property Practice Group, which has, together with our Entertainment and Media Practice Group, been consistently ranked in the Asia-Pacific Legal 500. Our lawyers in this Practice Group provide the full range of services covering all aspects of intellectual property law.


Protection and EnforcementWe advise on and prosecute trade mark, patent and design applications in Singapore as well as overseas through an extensive network of international affiliates. We are also active in the area of intellectual property rights enforcement covering a wide range of industries from fashion apparel and F&B to information technology and media/entertainment.


Our lawyers also have extensive experience in a wide range of transactional matters involving elements of intellectual property. We have prepared, advised on and negotiated a variety of such transactions, for example, licensing agreements, franchising agreements, distribution agreements, technology transfer agreements, website and portal development agreements, research collaboration agreements and confidentiality agreements.


Transactional Capabilities.  Our lawyers also have extensive experience in a wide range of transactional matters involving elements of intellectual property.  We have prepared, advised on and negotiated a variety of such transactions, for example, licensing agreements, franchising agreements, distribution agreements, technology transfer agreements, website and portal development agreements, research collaboration agreements and confidentiality agreements. 


Our clients include companies and individuals from a wide range of industries including the media, fashion, F&B telecommunications, electronic commerce, technology and pharmaceutical sectors.

Significant Transactions


  • Acted for Pacific Rim Industries Inc., the proprietors of the mark “Emilio Valentino”, who faced opposition to their trade mark registration in Singapore by the owners of the “Valentino” mark, who alleged bad faith and similarity of marks. We successfully resisted the opposition at the Registry of Trade Marks and also resisted the appeal at the High Court. Upon appeal to Singapore’s highest court, the Court of Appeal, we were again successful and the Court dismissed the Appellant’s appeal. We had to deal with novel issues of law on the meaning of “bad faith” in the context of a trade mark application.
  • Advised a joint venture between one of Asia’s largest property companies and one of Hong Kong’s largest property companies for the development and construction of a major shopping mall in the prime shopping district of Singapore, including drafting, reviewing and negotiating contracts for, and advising on intellectual property issues in relation to, (a) the commissioning of various art works and multi-media installations to be installed within the shopping mall, (b) the management and operation of the art gallery situated within the shopping mall, and (c) the exhibitions to be held at the art gallery. 
  • Advising an award-winning Singapore company that is well-known internationally to have revolutionized the portable audio technology, on intellectual property and general corporate matters, including assisting in trademark, patent and design applications and enforcement proceedings in Singapore and overseas.
  • Acting for a client who is a Singapore based advertisement production company in a claim against an Indian restaurant in Canada in their claim for copyright infringement.   In that claim, the client produced a popular award winning advertisement for a Singapore telco company.  The Indian restaurant’s advertisement bore striking similarities in its script, setting and tone of the advertisement produced by the client.   The infringement was discovered in YouTube by a Canadian based netizen who reported it to the client.  The client is now exploring various avenues in enforcing their rights in Canada.
  • Represented a telecommunications applications developer in the acquisition of its business and proprietary software applications by Microsoft Corporation for a purchase price of both cash and shares, which involved advice on the due diligence, and negotiation of the asset acquisition agreement, and related services and licence agreements.
  • Advised on collaboration between a Singapore statutory board and a local games developer for the development of an online games platform involving patentable virtual simulation technology.
  • Represented a Taiwanese technology company in a claim potentially worth US$40 million against its local licensee for breach of confidentiality.
  • Acting for a local company that created and franchises a unique preschooler golf instructional environment including advising on trade mark protection issues, franchise contracts and disputes with franchisees.
  • Advising on the franchise of a string of teaching centres utilizing a proprietary teaching method including the drafting and reviewing of the licence agreement for the use of the trade marks and patent, franchise agreements, investment and subscription agreements and incorporation of the various companies.
  • Advised one of Asia’s leading providers of business space solutions on the protection of their intellectual property rights in Singapore and overseas, and handled the filing and prosecution of the applications for the company’s trade and service marks in Singapore and various other countries including Egypt, Oman, UAE, China, Hong Kong, Taiwan, Korea and Russia. 
  • Advised on joint venture for the development and launch of a new collection of diamond jewellery, which involved advising on and drafting the joint venture agreement, the contract manufacturing agreement for the jewellery, the franchise agreements, and registering the trade marks for the collection.
  • Advised a Singapore listed company on its acquisition of rights to a proprietary technology for medical screening from a US listed company.
  • Filing new trade mark applications for Tathui Foods Pte Ltd (famously known for KOKA noodles) in various jurisdictions, including Singapore.
  • Filed trade mark applications in Singapore, Malaysia, China and Thailand for HUPCO PTE LTD, one of the leading companies in the import, export and wholesale of fresh fruits and vegetables to all leading supermarkets, traditional markets as well as food service industry in Singapore since 1992.
  • Advising and filing new portfolio of trade mark applications for leading Philippine cargo forwarders and expert freight and logistics providers, Makati Express Cargo in Singapore, Malaysia, Indonesia, Hong Kong, United Kingdom, India, United States Of America and throughout the Middle East.
  • Conducted a series of full-day workshops for NTUC and its union leaders and members on the Personal Data Protection Act 2012 and the impact of the new legislation on business operations and marketing activities.
  • Advising Geoffrey LLC, the proprietors of the world famous "Toys R US" marks and leading toys and children‘s products retailer, in respect of opposition proceedings and related matters.
  • Advised on a trademark filing strategy for a company specializing in water ionized products and assisted in filing 18 trademarks applications both in Singapore and Malaysia, as well as trademarks applications in Indonesia, Thailand, India, Mauritius and Vietnam.
  • Advising the consortium undertaking the redevelopment of the landmark Capitol site on the protection and registration of the trade and service marks to be used in the branding of the various new developments that will be constructed on the site and the services that will be offered including but not limited to service residences, a shopping mall, a theatre venue and luxury hotel, and the services that will be offered. We have also advised on the licensing of these trademarks between the investment holding company and the various entities that will operate these new developments.
  • Advising a property management and development company in the review of its leasing agreements for current properties as well as for a new development comprising a hotel, F&B outlets and residences in historic Chinatown.
  • Advising on the franchise of a string of teaching centres utilizing a proprietary teaching method including the drafting and reviewing of the licence agreement for the use of the trademarks and patent, franchise agreements, investment and subscription agreements and incorporation of the various companies.
  • Advising Safety@Work Consultancy, a leading provider of value added Health Safety & Environmental Solutions, on protection of its intellectual property rights, including trademarks and proprietary business solution.
  • Advised on joint venture for the development and launch of a new collection of diamond jewellery, which involved advising on and drafting the joint venture agreement, the contract manufacturing agreement for the jewellery, the franchise agreements, and registering the trade marks for the collection.
    • Acting for a local company that created and franchises a unique pre-schooler golf instructional environment including advising on trade mark protection issues, franchise contracts and disputes with franchisees.
    • Represented a telecommunications applications developer in the acquisition of its business and proprietary software applications by Microsoft Corporation for a purchase price of both cash and shares, which involved advice on the due diligence, and negotiation of the asset acquisition agreement, and related services and licence agreements.
    • Advised a joint venture between one of Asia‘s largest property companies and one of Hong Kong‘s largest property companies for the development and construction of a major shopping mall in the prime shopping district of Singapore, including drafting, reviewing and negotiating contracts for, and advising on intellectual property issues in relation to, (a) the commissioning of various art works and multi-media installations to be installed within the shopping mall, (b) the management and operation of the art gallery situated within the shopping mall, and (c) the exhibitions to be held at the art gallery.
    • Advised one of Asia‘s leading providers of business space solutions on the protection of their intellectual property rights in Singapore and overseas, and handled the filing and prosecution of the applications for the company‘s trade and service marks in Singapore and various other countries including Egypt, Oman, UAE, China, Hong Kong, Taiwan, Korea and Russia.
    • Advised a Singapore listed company on its acquisition of rights to a proprietary technology for medical screening from a US listed company.
    • Represented a Taiwanese technology company in a claim potentially worth US$40million against its local licensee for breach of confidentiality.
    • Advising an award-winning Singapore company that is well-known internationally to have revolutionized the portable audio technology, on intellectual property and general corporate matters, including assisting in trademark, patent and design applications and enforcement proceedings in Singapore and overseas.
    • Drafting and advising on the licence agreement by Old Parliament House for the setting up of a branch of the Little Arts Academy in Tianjin Eco City.
    • Advised on collaboration between a Singapore statutory board and a local games developer for the development of an online games platform involving patentable virtual simulation technology.
    • Advising on and drafting of documentation for the sale and transfer of intellectual property by a popular local dance school.
    • Advised on the infringement of a company‘s registered marks by a former business partner involving claims of trade mark infringement and passing off.
    • Representing clients in their claim against the defendants for trade mark infringement of the "Miss Indian International" mark.
    • Represented a well-known beauty spa from Malaysia which entered the Singapore market, as their first venture overseas, and required legal advice on the various rules and regulations, which they may be subjected to. To further protect their business interests in Singapore, we assisted in the securing the protection of their intellectual property rights.
    • Lenze is a multi-national corporation specialising in Motion Centric Automation, drive solutions, complete automation systems, engineering services. We provided advisory services to Lenze within the IP field. The company maintains a global presence with over 52 companies worldwide, operating sales and service offices in 60 countries, across all continents.